Vision & Mission


The footwear brand created to be your true partner in every day
adventures! Take on challenges!


We are focusing on a niche category with clear tradeoffs.

We have a truly inspiring brand story. It is about our passion for making greater products and taking on greater challenges to push the limits of excellence in all steps of production and marketing.

We believe that it is possible to deliver a truly world class product only by controlling the entire shoe making process and all levels of the value chain and that operational effectiveness and great service are essential to superior performance.

We are truly in love with what we are doing and just like our official slogan, we feel “life is a daring adventure…” and we dare to “…take on challenges”.